19th Annual Mexico Meetings Tourism Congress 2012- 19e Congreso Nacional de Turismo de Reuniones 2012
Organization:
Start Date:
08/08/2012
End Date:
08/10/2012
Destination:
Location:
Each year, industry professionals gather to review the state of Mexico's meetings industry, and chart the course for the future. This year industry professionals will convene in the centrally-located city of Leon.
19TH ANNUAL NATIONAL MEETINGS TOURISM SCHEDULE
Wednesday, August 8th, 2012, Poliforum León
10:00 – 18:00 Registration in Poliforum Leon
11:00 – 14:00 1st Seminar: Convention Center Management by AMEREF (1st part)
Mr. Tom M. Mobley, Jr. /Senior Vice President of Convention Centers for Global Spectrum
New tendencies in Administration, Operation and Comercialization of the Convention Centers
(Members and Non members) / register for this seminar direct with AMEREF
11:00 – 14:00 Working session for partners AMDEM
Induction to accreditation program for destinations DMAI 2012 - 2013
10:00 – 14:00 Certified in Exposition Management (CEM) (1st part)
Module 9 “Monitoring, Risk Management and Crisis”
By: Mr. Hugo Rosas / President AMPROFEC
Supported by: AMPROFEC
14:00 – 15:00 Free lunch
14:00 – 16:00 Venue’s General Managers Meeting (AMEREF)
15:00 – 18:00
Comercial partner’s workshop AMEREF / 1ª Parte
Comercial Executives Capacitation
15:00 – 17:00
Certified in Exposition Management (CEM) (2nd part )
Module 9 “Monitoring, Risk Management and Crisis”
15:00 – 17:00 Working session for partners AMDEM (2nd part )
17:00 1st transfer from host hotels to “Shoes Outlet MULZA”
17:00 – 17:30 Transfer from Poliforum to Host Hotels
19:00 2nd transfer from the host Hotels to the Welcome Cocktail / Shoes Outlet “MULZA”
19:20 – 22:30 Welcome cocktail supported by: JOSÉ CUERVO TEQUILA / CVB LEON / MAS EXPOS MEDIA
22:30 Return to Host Hotel
Thursday August 9th 2012, Poliforum León
Hour ACTIVITY
08:00 – 14:00 Registration in Poliforum Leon
08:00 – 09:30
Breakfast supported by: MDC The Meeting Planner’s Magazine / MPD Meeting Planners Directory /
AMEREF
Mr. Tom M. Mobley, Jr. /Senior Vice President of Convention Centers for Global Spectrum
Conference: The Venue as a catalyst for the economy of a destination
Thursday August 9th 2012, Poliforum León
Hour ACTIVITY
09:40 – 10:15
Official Inaugural Act, XIX National Tourism Meeting by:
Poliforum León
10:15 – 10:25 Time Adjustment
10:25 – 11:35
Key Note Speech: The view from the other side…..the clients perspective”
By: Mrs. Deborah Sexton / President & CEO / PCMA
11: 35-12: 35
Conference: Statistics control and management to improve the position in world-wide ICCA
ranking
By: Mr. Christian Mutschlechner, CEO, Vienna Convention Bureau / Arik Staropolski, G.D./ Cestur
12:35 – 12:55 Break: Supported by: Zignia Venues (Arena Cd de Mexico, Arena Monterrey y ExpoTampico
13:00 – 14:00
Conference: Strategic alliances in destinations for attracting national and international events
Alianza Cancún / Pto. Vallarta Destino / León, Gto.
Moderated by: Mrs. Patricia Farías / General Director / CIC Pto. Vallarta
Mr. Javier Gamez, Cancún Center Venue Director / Mr. Miguel González, Tourism Promotion of Jalisco /
Mr. Francisco Ricardo Sheffield, León Municipality President
14:00 – 14:15 Transfer for lunch
14:15 – 15:45
Lunch Supported by: México Tourism Board (CPTM) / Worldwide MICE Industry "
International experts panel discussion: Mrs. Deborah Sexton, PCMA / Mr. Christian Mutschlechner, OCV
Viena / Johanna Fischer, TMF Dialogue Marketing / Michael Gehrisch, DMAI / Arik Staropolski , Cestur /
Eduardo Chaillo, CPTM / Place: Hotsson Hotel
15:45 – 16:00 Return to Poliforum León
16:00 – 17:00
Conference: Golf as your way to increase business with clients
By: Mrs. Jo Ann Hoffman / President / CEO / The Golfe
17:00 – 19:30
Workshop: Creative Marketing
By: Mrs. Brigitte Seumenicht Notholt / Merkatua Director/ Mr. Carlos Drombo / Wigilabs Director
17:00 – 19:30
Workshop: Faculty Development for Destinations Acreditation
By: AMDEM / DMAI
17:00 – 19:30
Workshop PCMA
Cap. México:
CASE
Certification/
Module 1
Workshop PCO
Meetings:
Specialization in
Congresses, Conventions
and corporate events.
Mr. Carlos Pereyra / C–
Movil / General Manager
Workshop:
Comercial
partners AMEREF,
2nd part
Comercial
executives training
Workshop: Design of
the proposal of
sponsorships for events
Mr. David Taboada /
Katalink
20:00 Transfer from host hotels to dinner place
20:30 – 23:00
Dinner for Guanajuato Touristic Product Presentation “Medieval festival”
Casa de Piedra (The Stone House)
Offered by: Guanajuato Tourism Development Ministry
Thursday August 9th 2012, Poliforum León
Hour ACTIVITY
23:00 Return to the host Hotels
Friday 10th August 2012, Poliforum Leon
HOUR ACTIVITY
08:00 – 9:20
Conference: Mexico MICE Strategic Plan
By: Mexico Tourism Ministry / Mexico Tourism Board
09:20 – 09:25 Poliforum León Venue / New projects and services
09:25 – 10:30
Key note Speech: PCO’s role in a Congress Planning and Management
By: Mr. Richard Torriani / Vice President of Global Congress Management / MCI
Sponsored by: PCO Meetings México
10:30 – 12:00
Workshop:
Tips and benefits for our
clients in audio visual
equipment for an event
By: Mr. Joaquín Yáñez /
General Manager / PSAV
México
Workshop:
Negotiation,
Management and
Recruitment of suppliers.
By: Mr. Julio Cesar
Castañeda & Mr. Ulises
Huitron/ PCO Meetings
México
Workshop:
Process to compete
government contracts and
events
By: Mr. Fernando
Mendoza / Economic
Reserach Director /
Public Funtion Ministry
Taller MPI /
Profesionalismo /
Por: Lic.
Mauricio
Cardiani /
Presidente /
Allenamenti
12:00 a 12:15 Break supported by: ICOMEX
12:15 – 13:15
Conference: “LOCAL passion, Global IMPACT”
By: Mr. Michael Gehrisch / President & CEO / Destination Marketing Association International
13:15 a 14:15
Conference: Social Media Content Marketing for Destinations
By: Johanna Fischer / Managing Director / TMF Dialogue Marketing
14:30 – 16:30
Lunch offered by Tijuana Tourism and Conventions Committee / Baja California Tourism Ministry
XX MICE Meeting Destination / Place: Calzada de las Artes / Forum Cultural Guanajuato
16:30 - 17:45
Leads Exchange: Sharing information with national companies
By: Staff Mexico Tourism Board / SECTUR
Place: “Taller" inside Guanajuato’s Arts & History Museum
Note: Only for assistants that have sent on time their “Leads” to the Mexico Tourism Board to participate in
the sessions “Sharing information about congresses and conventions”
17:45 Walking tour to León Downtown for Street Party and performance in Expiatorio Temple
18:00 – 22:00
Street Party / Leon Downtown
Supported by: Leon Municipality
21:00 Return to Hotels
End of Academic Program
Saturday 11th August 2012
HOUR ACTIVITY
07:00 – 12:30
1st Mexico MICE Meeting Industry Golf Tournament
Honored by: Mrs. Jo Ann Hoffman / President / CEO / The Golfe
El Bosque Golf Country Club de León
Post Tours: World Heritage Cities: Guanajuato and San Miguel de Allende
